I wanted to get to at least 12 issues (1 year) of running this newsletter before deciding to double down on it or pivot to something new. This year life happened (in both a painful and beautiful way). I want to share this personal story with you to explain why...
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I just wrapped up Q4 roadmapping and was reflecting on what worked and what didn't. But because it's almost the end of the year I want to zoom out beyond the scope of a quarter and share with you 4 lessons I've learned in the last four years at VEED....
Today I’m sharing about the content metrics I report on and my journey to switch my KPIs. With this read I’m offering a window for you to peek into my experience rather than a tutorial offering advice on what to do. In short, here are all the metrics...
Here's what we're talking about this month: * 🙋♀️ Q&A: How do you choose which content channels to invest in? * ✅ To-Do List: What kind of stuff I'm doing and why * 💼 Jobs: Product marketing 🙋♀️ Q&A: How do you choose which content channels to invest in at VEED? (Submitted via LinkedIn by...
How to empower your team of freelance (or in-house) writers to develop their skills and do their best work.
What to do when someone you work with has a bad content idea they want you to consider.
How present ideas and address objections around quarterly content plans.
The truth about quantity and when it can make your content a winner.
Ranking on search results is not automatically synonymous with exceptional content. You can be the least crappy piece of crap content yet rank because in an ocean of good enough content one that's 5% better can outrank the others by just a hair. Bad content is everywhere the way burnt-flavored...
Three tips to become the 1% of applicants from my hiring manager POV
Guides & Opinions
I quit entrepreneurship for the 9 to 5. But does that make me a failure? Read for my personal experience and views on the 9 to 5 VS entrepreneurship.
I've hired and managed dozens of writers. Here's what I've seen the most successful writers do differently.
How to make even the most boring story into an interesting one with these 8 video copywriting formulas.
Why you're not getting contacted back and how you can position yourself as the best person for the job.
Ever feel like you might be doing something wrong with your content but not sure exactly what? Maybe you can learn from my 9 mistakes and solutions.
A growing collection of video content lessons from my career.