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Hi, I'm Diana! 👋

I help creative and productivity tech brands create original content that works

The Highlights

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First marketing hire at VEED from ~$100K ARR to over $40M ARR
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Started a blog from scratch that drove over $230K ARR with a 28% product open rate and 8% conversion rate (paid signups).
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Created VEED’s first ~120 Instagram posts taking us from 0 to 6,000 followers and an engagement rate 9X higher than all our competitors.
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Starting a dog-sitting business that brought in $6,000 to $8,000 per month and gave me the space to fail and win that no entry-level job back then would grant me.

My Story

I once thought I wanted to be a graphic designer. But then the Tumblr days happened, showed me the power of connection on the internet, and the rest is history.

In a nutshell, I'm a content generalist.

I love environments where you can feel the passion people have for what they do and what they are doing. Aesthetically-pleasing things that balance a mindfully crafted user experience and have great copy are things I geek out about.

Originally, I went to school for graphic design. I grew up in an artistic family so naturally I thought that might also be the path for me. In high school, I was pretty shy so when Tumblr came around I got hooked. It wasn’t just a place for sharing ideas but also a spaces where people who never really felt like they fit into one box could connect.

That stuck with me.

Eventually, I landed my first marketing job as a one-person team juggling social media, design, email, and blogging. It was exciting, but I wanted more.

At the time, while companies were curious about content in general, most local companies weren’t ready to invest fully. I kept finding myself in roles where I was doing too much for too little in terms of financial and intellectual ROI.

I needed a way to build my skills and create my own experience.

So I started a dog-sitting business. What I thought would be a side gig turned into something bigger. I scaled it beyond just myself, built local partnerships, and even expanded into a new neighboring city. In just a few months, I was making more from my side business than my marketing job. But more than the income, it gave me something else: space to experiment, fail, learn, and improve. It forced me to think beyond social media and start seeing marketing as a bigger-picture system.

That experience made me realize I wanted to work with companies that shared that mindset. I wanted to work with teams that trusted their experts to do great work, embraced learning even when it meant making mistakes, and built products I cared about.

That’s how I found VEED.

I had been using it for clients when I ended up on a customer service call with the CEO, Sabba. We started talking shop, and a week later, I had a three-month freelance contract. By the end of that contract, they brought me on full-time as their first marketing hire.

I got to build the content function from scratch. I launched a blog that grew to nearly $250K ARR, personally created our first 125 Instagram posts that hit 6,000 followers with engagement 9X higher than competitors, and helped develop our YouTube channel. We scaled from $100K to $6M ARR completely bootstrapped before landing backing from Sequoia.

By the time I left, VEED had grown past $40M ARR.

Now, I'm taking time off to rest while I decide what challenge I want to take on next.

What do I bring to the table?

  • Strategy: I've started and ran content programs that have driven nearly a quarter million in ARR.
  • Creativity and Production Experience: Created VEED’s first 120 Instagram posts (recorded, wrote, and designed), growing the account to 6,000 followers with engagement rates 9X higher than competitors.
  • Leadership: First marketing hire at VEED responsible for building our writing team and helping build our early-day video team.
  • Entrepreneurial Scrappiness: Founded a dog-sitting business that earned $6K–$8K per month, providing a sandbox for marketing experimentation and growth. I can't stand being passive. I love taking problems into my own hands, experimenting, and finding a solution.

Who do I work with?

I collaborate with teams that:

  • Develop products that enhance productivity and make creative expression more accessible to all.
  • Seek a founding content marketer who is able to both strategize and create.
  • Have a lean marketing team, PMF, and an existing strategy but now you need a senior content marketer to help scale on the production side
  • Value candid communication, curiosity, and focused execution.

What am I looking for next?

While money certainly is important, I'm driven by passion and a genuine interest in the company, product, and people I work with next.

Currently, I'm interested in talking to leaders and understand the challenges they're working through and what's keeping them up at night before I decide where I want to plug myself in.

Whether that's freelance or full-time depends on what ends up catching my eye!

Curious if we might be a fit down the road? Drop me a line on LinkedIn.