Hi, I'm Diana! 👋
I help creative and productivity tech brands create original content that works

The Highlights
My Story
I once thought I wanted to be a graphic designer. But then the Tumblr days happened, showed me the power of connection on the internet, and the rest is history.
In a nutshell, I'm a content generalist.
I love environments where you can feel the passion people have for what they do and what they are doing. Aesthetically-pleasing things that balance a mindfully crafted user experience and have great copy are things I geek out about.
Originally, I went to school for graphic design. I grew up in an artistic family so naturally I thought that might also be the path for me. In high school, I was pretty shy so when Tumblr came around I got hooked. It wasn’t just a place for sharing ideas but also a spaces where people who never really felt like they fit into one box could connect.
That stuck with me.
Eventually, I landed my first marketing job as a one-person team juggling social media, design, email, and blogging. It was exciting, but I wanted more.
At the time, while companies were curious about content in general, most local companies weren’t ready to invest fully. I kept finding myself in roles where I was doing too much for too little in terms of financial and intellectual ROI.
I needed a way to build my skills and create my own experience.
So I started a dog-sitting business. What I thought would be a side gig turned into something bigger. I scaled it beyond just myself, built local partnerships, and even expanded into a new neighboring city. In just a few months, I was making more from my side business than my marketing job. But more than the income, it gave me something else: space to experiment, fail, learn, and improve. It forced me to think beyond social media and start seeing marketing as a bigger-picture system.
That experience made me realize I wanted to work with companies that shared that mindset. I wanted to work with teams that trusted their experts to do great work, embraced learning even when it meant making mistakes, and built products I cared about.
That’s how I found VEED.
I had been using it for clients when I ended up on a customer service call with the CEO, Sabba. We started talking shop, and a week later, I had a three-month freelance contract. By the end of that contract, they brought me on full-time as their first marketing hire.
I got to build the content function from scratch. I launched a blog that grew to nearly $250K ARR, personally created our first 125 Instagram posts that hit 6,000 followers with engagement 9X higher than competitors, and helped develop our YouTube channel. We scaled from $100K to $6M ARR completely bootstrapped before landing backing from Sequoia.
By the time I left, VEED had grown past $40M ARR.
Now, I'm taking time off to rest while I decide what challenge I want to take on next.
What do I bring to the table?
- Strategy: I've started and ran content programs that have driven nearly a quarter million in ARR.
- Creativity and Production Experience: Created VEED’s first 120 Instagram posts (recorded, wrote, and designed), growing the account to 6,000 followers with engagement rates 9X higher than competitors.
- Leadership: First marketing hire at VEED responsible for building our writing team and helping build our early-day video team.
- Entrepreneurial Scrappiness: Founded a dog-sitting business that earned $6K–$8K per month, providing a sandbox for marketing experimentation and growth. I can't stand being passive. I love taking problems into my own hands, experimenting, and finding a solution.
Who do I work with?
I collaborate with teams that:
- Develop products that enhance productivity and make creative expression more accessible to all.
- Seek a founding content marketer who is able to both strategize and create.
- Have a lean marketing team, PMF, and an existing strategy but now you need a senior content marketer to help scale on the production side
- Value candid communication, curiosity, and focused execution.
What am I looking for next?
While money certainly is important, I'm driven by passion and a genuine interest in the company, product, and people I work with next.
Currently, I'm interested in talking to leaders and understand the challenges they're working through and what's keeping them up at night before I decide where I want to plug myself in.
Whether that's freelance or full-time depends on what ends up catching my eye!
Curious if we might be a fit down the road? Drop me a line on LinkedIn.