2024‘s Thoughts
✦ October
Comparison pages and how to show your product is the best (without sounding salty)
Imagine landing an interview at your dream company. To convince them you're the best candidate you trash-talk everyone
Copywriting Tip: Don't Make People Reread It
Reader: I don’t want to slip on butter and break my back. Weird copy and image choice but okay.
2024‘s Thoughts
✦ February
Marketers, don't fear leading with selling a feature over a benefit
Think of how many products can claim to save you time.
Thousands probably.
If all of these companies ran their