
Viral content is not always relevant to your audience. Trends and virality are like a drug.
It's hard to think objectively once you get a taste of the high from a sudden influx of views, comments, and followers.
Chasing this leads to chasing temporary spikes in performance rather than figuring out how to grow consistently.
For example, at VEED we know which topics tend to drive the most traffic back to our site. These topics solve problems people are ready to pay solve OR educate people so they eventually get to the content that covers these higher intent problems.
Adopt a trend only if it fits your content and brand as a whole.