Diana Briceño

It was December 2018 and I'd had enough.

Working in spaces that didn't (and would never) fully embrace what it takes to thrive in a content-driven world felt like poison for the soul. They say you are not your work but my creativity is in every fiber of my being so how could I not feel disconnected and unfulfilled doing unrewarding work 8 hours a day?

So I quit and set out to freelance until I found the people and the product whose vision and values lined up with mine.

In 2020 I found VEED, a now Sequoia-backed video editing startup. We were a small yet mighty team of seven people. For once, I was finally in a space where I could own and ship ideas.

My work felt meaningful again.
It still does.

Video.
Copy.
Graphics.
Content strategy.
Mentoring fellow creatives.

You name it, I've done it.

I've been creating content for over 10 years. But now, as a content lead, I love being a player-coach who brings out the best in others.

When I'm not working I like to document my thoughts in my newsletter, spend time with my family, take a Peloton class, and work on the art of making fluffy pancakes.

The Highlights

Work Experience

Head of Content, VEED

Jan 2020 - Present

• Blog content achieved a 28% content-to-product open rate with an 8% conversion rate (paid signups after a 7-day period) driving over $300K ARR and surpassing our KPIs.
• Started our blog from scratch and drove 160,000 monthly organic visits in the first year.
• Researched and outlined every single content piece myself, wrote some content myself, and hired and trained the freelancers who helped me write the content.
• Built VEED's first video content team, video content strategy, and video creation best practices. I also heloped outline some videos and designed thumbnails (one of which is our #1 video with 1M+ views).

Freelance Marketer & Creator

Dec 2018 - Jan 2020

• Helped individual creators and brands like VEED to develop their social presence and scale content production (without sacrificing quality).
• Grew VEED’s Instagram and produced content from 0 to 6,000 followers and an engagement rate 8X higher than the competition.

Marketing Manager, Luxury Big Island

Oct 2017 - May 2018

• Wrote email copy that generated 2 to 3 weekly leads from ultra-high net-worth individuals.
• Directed photography and video crew on what to capture for content shoots of $25M+ properties.

Social Media Strategist, Snorkl

Jan 2015 - Oct 2017

• Responsible for all social and general content as part of a three-person startup
• Locate and coordinate with influencers to create viral content with over 614K views.
• Responsible for designing all web and print graphics as well as creation and maintenance of Shopify site.

Founder, Happy Tails Adventures

Ap 2014 - Oct 2017

• I started a dog sitting business that hit $6,000 to $8,000 MRR. My goal was to create a space to experiment with things I was curious about but couldn’t do at my main job. 
• Earned multiple repeat customers who paid $200 to $500 every month for my services.
• Built and designed my own site, business cards, and business plan.
• Sent home every new furry friend with a goodie bag, report card, and a refer-a-friend card.

Marketing Coordinator, JM Lexus

Nov 2013 - Jan 2015

• Responsible for managing all socials, email marketing, and graphic design for the dealership.
• Increased sales by 10% to service department through the use of email marketing.
• Grew Facebook and Instagram to have the #1 largest and most engaged following out of all Lexus dealers on a global scale.

Skills

Leadership: Communication, process building, training

Marketing and Creative: Content marketing, social media marketing, content writing and editing, video planning and production

Education

Bachelor of Fine Arts in Graphic Design from the Savannah College of Art and Design