Hi, I'm Diana and I'm like a content marketing Swiss army knife 😉
Only have a minute? Here are a few highlights from my career.
Who is Diana?
In a nutshell, I'm a content generalist.
I love environments where you can feel the passion people have for what they do and what they are doing. Aesthetically-pleasing things, mindfully crafted user experiences, and sharp copy are things I geek out about.
How did I get into content?
Originally, I went to school for graphic design. I grew up in an artistic family so naturally I thought that might also be the path for me. In high school, I was pretty shy so when Tumblr came around I got hooked. It wasn’t just a place for sharing ideas but also a spaces where people who never really felt like they fit into one box could connect.
That stuck with me.
Eventually, I landed my first marketing job as a one-person team juggling social media, design, email, and blogging. It was exciting, but I wanted more.
At the time, while companies were curious about content in general, most local companies weren’t ready to invest fully. I kept finding myself in roles where I was doing too much for too little in terms of financial and intellectual ROI.
I needed a way to build my skills and create my own experience.
So I started a dog-sitting business. What I thought would be a side gig turned into something bigger. I scaled it beyond just myself, built local partnerships, and even expanded into a new neighboring city. In just a few months, I was making more from my side business than my marketing job. But more than the income, it gave me something else: space to experiment, fail, learn, and improve. It forced me to think beyond social media and start seeing marketing as a bigger-picture system.
That experience made me realize I wanted to work with companies that shared that mindset. I wanted to work with teams that trusted their experts to do great work, embraced learning even when it meant making mistakes, and built products I cared about.
That’s how I found VEED.
I had been using it for clients when I ended up on a customer service call with the CEO, Sabba. We started talking shop, and a week later, I had a three-month freelance contract. By the end of that contract, they brought me on full-time as their first marketing hire.
I got to build the content function from scratch. I launched a blog that grew to nearly $250K ARR, personally created our first 125 Instagram posts that hit 6,000 followers with engagement 9X higher than competitors, and helped develop our YouTube channel. We scaled from $100K to $6M ARR completely bootstrapped before landing backing from Sequoia.
By the time I left, VEED had grown past $40M ARR.
Now, I'm taking time off to rest while I decide what challenge I want to take on next.
Are we a good fit?
I'm a good fit for people and companies who...
- Are creating solutions for productivity and creativity
- Need someone hands-on to help kickstart their content function
- Have a lean marketing team plus a strategy and now need a senior content marketer to help scale on the production side
I love working with humble people who embrace candid communication, curiosity, patience, and focus in their work.
As a creative who has had to juggle multiple hats, I’m passionate about products that improve productivity and facilitate creative expression (especially in the content creation space) and would love to work with brands that tick one or both of those boxes.
Curious if we might be a fit down the road? Drop me a line on LinkedIn!