The meat of the content in your video is good but viewer retention sucks. People are not making it to the good stuff.
Why could this be?
There’s a chance your intro is “so good” it sucks.
You know those YouTube videos with long fancy animated intros?
They look really cool and you want one for your own channel. But how does this actually stack up when it comes to audience retention?
Not good (usually).
The whole video needs to be good enough to keep people engaged. But the most important part is the start.
If the start of the video doesn’t grab people’s attention, they will not watch the rest.
Unlike a blog where people will scan the headings for quick context, people just swipe or click away from videos that are weak in their first 15 seconds because ain’t nobody got a second to waste and find out the whole video is a waste.
So if your video takes too long to pitch what the viewer will get out of the content then people are more likely to lose interest and click away.
Put yourself in your audience’s shoes. They are looking for something specific. Your first 15 seconds should address those specific concerns.
Kill the flashy intro, dreaded millennial pauses, and (often cringe) useless banter with yourself on camera and just get to the good shit either by diving straight into it or sharing a breakdown of precisely what the content will cover.
