Diana
Head of Content, VEED
January 2020 - January 2025
- First marketing hire and employee #7 responsible for building the content function from zero and producing content myself while that happened.
- Blog content achieved a 28% content-to-product open rate with an 8% conversion rate driving over $300K ARR and surpassing our KPIs.
- Started our blog from scratch and drove 160,000 monthly organic visits in the first year. I researched and outlined every single piece myself, wrote some content myself, and hired and trained a freelance and in-house writing team.
- Built VEED's first video content team, video content strategy, and video creation best practices. I also helped outline some videos and designed thumbnails (one of which is our #1 video with 1M+ views).
Freelance Marketer & Creator
May 2018 - January 2020
- Helped individual creators and brands like VEED to develop their social presence and scale content production (without sacrificing quality).
- Grew VEED’s Instagram and produced content from 0 to 6,000 followers and an engagement rate 9X higher than the competition.
Marketing Manager, Luxury Big Island
October 2017 - May 2018
- Wrote email copy that generated 2 to 3 weekly leads from ultra-high-net-worth individuals.
- Directed photography and video crew on what to capture for content shoots of $25M+ properties.
Social Media Strategist, Snorkl
January 2015 - October 2017
- Responsible for all social and general content as part of a three-person startup.
- Locate and coordinate with influencers to create viral content with over 614K views.
- Responsible for designing all web and print graphics as well as creation and maintenance of Shopify site.
Founder, Happy Tails Adventures
April 2014 - October 2017
- I started a dog sitting business that hit $6,000 to $8,000 MRR. My goal was to create a space to experiment with things I was curious about but couldn’t do at my main job.
- Earned multiple repeat customers who paid $200 to $500 every month for my services.
- Built and designed my own site, business cards, and business plan.
- Sent home every new furry friend with a goodie bag, report card, and a refer-a-friend card.
Marketing Coordinator, JM Lexus
November 2013 - January 2015
- Responsible for managing all socials, email marketing, and graphic design for the dealership.
- Increased sales by 10% to service department through the use of email marketing.
- Grew Facebook and Instagram to have the #1 largest and most engaged following out of all Lexus dealers on a global scale.