What separates good content from powerful content? Anyone can research and spit facts. Not everyone opens up a window to who they really are. This is where connection, trust, and loyalty are born.
Now, research IS important. To make great content you do have to get technical to define what quality specifically means. It’s these in-demand topics that will be your moneymakers.
But as a content creator, we develop a sixth sense.
There’s what your audience knows they need. And then there’s what YOU as an expert know they need.
Your audience doesn’t always know what they need. They don’t know as much as you do. There are popular topics that are almost guaranteed engagement and there are those that may not be popular but are the pivotal piece to reel someone in.
Imagine you’re building a scary glass bridge where every glass panel represents the core topics of your main content.
The high converting topics are the glass panels you lay to go from point A to point B. But walking across a glass bridge is still scary even if you can see what the steps you need to take look like.
Your “sixth sense content” is the helpful guide that’s been there done that before. They tell you the lessons and stories you didn’t know you needed to help you cross that bridge easier.
For example, I know topics about subtitles are important to VEED. But as a person I can make sure we sprinkle in personality to our content. Every article you research on the topic will tell you:
- how video is powerful
- statistics about how many people watch video with sound off
- tell you how Instagram has around 1 billion monthly active users.
Boring. I mean sure do mention those facts but what can we pull from experience and talking to customers that makes people feel they have come across something special with this post?
I can add a bit on how I used to be lazy to go that extra mile to add subtitles because it can be time consuming for longer videos. And then I could dive into the actual positive results I experienced. I didn’t realize how many people my content was excluding until I began captioning everything and my deaf and hard of hearing audience reached out to point out how help captions are.
It’s these topics that make people feel you are inside their head. And its also these topics that are scarce because most people chase exclusively after the big shiny topics.
Maybe these sixth sense topics attract a smaller pool of people. But it’s a pool of people that are more invested in what you have to say and therefore more likely to take action.
You don’t have to be a personal brand to get personal.
Take Sabba and Tim, VEED’s co-founders. They document the journey of growing VEED from $0 to $4M+ ARR on our blog. They share openly about their experiences on turning failure into success. They spent hours talking to customers and getting to know them.
Because it’s not just about what you create. It’s also how you interact that humanizes your brand and builds trust. It’s what shows you’re not a fact-spitting AI and are an actual living breathing human being.
You may think you have nothing unique to share.
Believe me, I get stuck in this mental trap thinking I’m not interesting enough. But of course I think I’m boring. I’m with myself in my head ALL DAY. I’m used to myself.
But other people aren’t.
Your personal brand can be a superpower that breathes personality into other things you’re involved in. I document my life and career lessons. People have messaged me that they signed up for VEED not only because it’s a great tool but because I work there and they want to support my journey.
My core audience associates me as someone they can trust therefore when deciding what video editing solution to go for, VEED is a good pick because I’m constantly backing them up since I was just a customer.
Next time you spend some time with a post you might overthink it. But don’t let it stop you from hitting the post button.
In simpler words…share what you know and what you have experienced.