The Highlights

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Proudest Achievements
Started the VEED blog from scratch and achieved a 28% product open rate and 8% conversion rate (paid signups after 7 days).
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What I'm Good At
Content strategy, content writing, video, and documentation
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How I Think
If you don’t want your content to be forgotten in a cesspool of forgettable ChatGPTesque fluff and want a brand of content that keeps people coming back for more then we might be a great team together.

Work Experience

Head of Content, VEED

Jan 2020 - Present

  • Blog content achieved a 28% content-to-product open rate with an 8% conversion rate (paid signups after a 7-day period) driving over $300K ARR and surpassing our KPIs.
  • Started our blog from scratch and drove 160,000 monthly organic visits in the first year.
  • Researched and outlined every single content piece myself, wrote some content myself, and hired and trained the freelancers who helped me write the content.
  • Built VEED's first video content team, video content strategy, and video creation best practices. I also heloped outline some videos and designed thumbnails (one of which is our #1 video with 1M+ views).

Freelance Marketer & Creator

Dec 2018 - Jan 2020

  • Helped individual creators and brands like VEED to develop their social presence and scale content production (without sacrificing quality).
  • Grew VEED’s Instagram and produced content from 0 to 6,000 followers and an engagement rate 8X higher than the competition.

Marketing Manager, Luxury Big Island

Oct 2017 - May 2018

  • Wrote email copy that generated 2 to 3 weekly leads from ultra-high net-worth individuals.
  • Directed photography and video crew on what to capture for content shoots of $25M+ properties.

Social Media Strategist, Snorkl

Jan 2015 - Oct 2017

  • Responsible for all social and general content as part of a three-person startup
  • Locate and coordinate with influencers to create viral content with over 614K views.
  • Responsible for designing all web and print graphics as well as creation and maintenance of Shopify site.

Founder, Happy Tails Adventures

Ap 2014 - Oct 2017

  • I started a dog sitting business that hit $6,000 to $8,000 MRR. My goal was to create a space to experiment with things I was curious about but couldn’t do at my main job. 
  • Earned multiple repeat customers who paid $200 to $500 every month for my services.
  • Built and designed my own site, business cards, and business plan.
  • Sent home every new furry friend with a goodie bag, report card, and a refer-a-friend card.

Marketing Coordinator, JM Lexus

Nov 2013 - Jan 2015

  • Responsible for managing all socials, email marketing, and graphic design for the dealership.
  • Increased sales by 10% to service department through the use of email marketing.
  • Grew Facebook and Instagram to have the #1 largest and most engaged following out of all Lexus dealers on a global scale.

Skills

Leadership: Communication, process building, training

Marketing and Creative: Content marketing, social media marketing, content writing and editing, video planning and production

Education

Bachelor of Fine Arts in Graphic Design from the Savannah College of Art and Design